In a world where people turn to Google first for answers, getting your content where your audience is searching is critical. In this Copywriting For Search Course, we break down how search works. By understanding the concepts of how to create copy for search, you’ll know why it matters, why SEO should be considered early in the process, how to write for search, and how to measure the success of your content in getting the right message in front of the right people at the right time. Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.
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- Access 28 lectures & 2 hours of content 24/7
- Learn how search engines work & how to plan your copy before you start writing.
- Develop a killer keyword list that helps Google attract the right audience
- Learn how to create compelling content that grabs attention in a search result
- Get pro-tips for writing at every stage of the marketing funnel.
- Learn advanced optimization tricks to boost your search engine results
Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York Times, and NBC News