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What to Talk About in Your Podcast Business

What to Talk About in Your Podcast Business
What to Talk About in Your Podcast Business

What to Talk About in Your Podcast Business

Creating a Winning Concept for Your Podcast

Podcasts have become a powerful medium for communication and storytelling. They offer a unique way to share your passion, knowledge, and experiences with a global audience. However, when you’re contemplating starting a podcast, one of the most common questions that arises is, “What should my podcast be about?” This article will guide you on how to create a compelling podcast concept that resonates with your audience and helps you stand out in the crowded world of podcasting.

The Importance of a Well-Defined Podcast Concept

Creating a podcast without a clear concept is like embarking on a journey without a map. Your concept serves as the foundation of your show, determining its direction, appeal, and potential audience.

Drawing from Your Experience

The best podcasts are born from genuine passion and expertise. If you’re wondering where to start, think about the areas where you have significant experience and knowledge. Your background is a goldmine for podcast content.

Niche vs. Broad Topics

While it might be tempting to pick a broad topic to appeal to a larger audience, doing so can make it challenging to stand out. Instead, consider narrowing your focus to a niche within your area of expertise.

The Power of Specificity

Specificity is your key to engaging your audience. For instance, if you’re a movie enthusiast, don’t create a podcast about “movies” in general. Instead, zoom in on a specific aspect, like silent films or a favorite actor or director.

Finding Like-Minded Guests

When you’ve narrowed down your concept, finding guests becomes more manageable. Connect with individuals who share your passion or expertise in that specific niche. They’ll add depth and value to your podcast.

Staying Agile

Remember that your podcast concept can evolve. If you find that your initial idea isn’t gaining traction or isn’t as exciting as you thought, don’t be afraid to pivot and try something new.

Standing Out in a Crowded Space

Avoid broad, oversaturated topics like “technology” that have numerous podcasts already. Instead, find a unique angle that sets you apart, such as “Indian Americans in entrepreneurship and tech.”

Testing Your Concept

A simple way to test your concept is to consider who your first five guests would be. If you can’t identify them, it might be a sign that your concept needs refining. Flexibility and adaptability are your allies in the podcasting world.

Now, you might be wondering: “What if I’m not sure where to begin?” To help you take the first step in defining your podcast concept, here’s a practical exercise.

Creating Your Podcast Concept: A Practical Exercise

  1. Choose five general industries or topics that interest you.
  2. For each, brainstorm a narrower, more specific angle that aligns with your expertise or interests.
  3. Consider how your unique perspective can help you stand out in that niche.
  4. Write down your ideas and evaluate which one excites you the most.

Feel free to share your concepts with us; we’d love to hear your ideas and provide feedback.

In conclusion, the success of your podcast starts with a well-defined concept. Your experience, passion, and uniqueness are your greatest assets. Remember, it’s okay to refine your concept as you go. Podcasting is an ever-evolving journey, and with the right concept, you can captivate and engage your audience effectively.


1. How do I choose the perfect podcast concept?

Choosing the perfect podcast concept involves considering your passion, expertise, and audience appeal. It’s about finding a balance between what excites you and what’s unique in the podcasting landscape.

2. What if I can’t identify my first five guests?

If you can’t identify your first five guests for a podcast concept, it may indicate that your idea lacks specificity. Consider refining your concept or exploring a different angle.

3. How do I stand out in a crowded podcasting space?

To stand out in a crowded podcasting space, focus on a niche or unique angle within your area of interest. This will help you attract a more dedicated and engaged audience.

4. Is it okay to change my podcast concept?

Yes, it’s absolutely okay to change your podcast concept if you find that it’s not resonating with your audience or no longer excites you. Podcasting allows for flexibility and growth.

5. How can I find like-minded guests for my podcast?

Finding like-minded guests involves networking within your niche or industry. Connect with individuals who share your passion and expertise, as they can bring valuable insights to your podcast.

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An Information technology (IT) professional who is passionate about technology and building Inspiring the company’s people to love development, innovations, and client support through technology. With expertise in Quality/Process improvement and management, Risk Management. An outstanding customer service and management skills in resolving technical issues and educating end-users. An excellent team player making significant contributions to the team, and individual success, and mentoring. Background also includes experience with Virtualization, Cyber security and vulnerability assessment, Business intelligence, Search Engine Optimization, brand promotion, copywriting, strategic digital and social media marketing, computer networking, and software testing. Also keen about the financial, stock, and crypto market. With knowledge of technical analysis, value investing, and keep improving myself in all finance market spaces. Pioneer of the following platforms were I research and write on relevant topics. 1. https://publicopinion.org.ng 2. https://getdeals.com.ng 3. https://tradea.com.ng 4. https://9jaoncloud.com.ng Simeon Bala is an excellent problem solver with strong communication and interpersonal skills.


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